The hatred shown toward Allison seems so out of proportion to her actual activities that Gawker, which had spearheaded much of her rise and fall, eventually wrote a series of articles questioning the motives of the individuals behind the Reblogging site. Maureen Henderson, after profiling Allison for Forbes, found the many negative comments on her story similarly inexplicable: “The idea that someone folks are calling a ‘fraud’ and an ‘awful person’ still merits a website focused on bashing her even as readers reiterate that she lacks substance or career success is just so damn weird in a Web 2.0 way.”

Alice E. Marwick, Status Update, loc. 387