This brings us back to the question: if being a micro-celebrity is so draining and uncomfortable, why would anyone attempt to become one? The primary motivator for pursuing micro-celebrity seems to be attention and status. While Adam Jackson wanted to increase his access and influence within the tech scene, Julia Allison wanted to attain a more conventional type of celebrity. Whatever the social context, celebrity culture is considered high status, and so will probably always draw those interested in improving their status within their particular communities.

Alice E. Marwick, Status Update, loc. 409