These technologies purportedly foretold freedom from traditional media sources, or “Big Media.” They promised the democratization of celebrity and entertainment, new forms of activism, and the potential for open, transparent information of all kinds. Web 2.0 celebrated the adoption of social technologies as a precursor to a better, freer society, and framed the collection and sharing of information as the bedrock of revolution. Any institution that prevented people from accessing information and using cultural products as raw materials for creativity became an obstacle to overcome, through collective action if necessary.

Alice E. Marwick, Status Update, loc. 52