The audience is a crucial element of lifestreaming, because life-streaming without an audience is simply tracking. Lifestreaming involves broadcasting personal data to other people, whether anyone with an internet connection or a subgroup of readers defined by a privacy filter. … Audience members watch each other's actions by consuming their content, and by doing so formulate a view of what is normal, accepted, or unaccepted in the community. This understanding of audience creates an internalized gaze that reflects community norms. Members of the tech scene imagine how the audience will view their own lifestreamed self-presentation, and alter it accordingly. Monitoring of oneself and others thus becomes an expected and normative part of this social interaction.

Alice E. Marwick, Status Update, loc. 548