Thus many people were ascribed micro-celebrity because they were wealthy or interesting enough to fit into a particular narrative that Valleywag had assigned them. For example, Leah Culver, the founder of Pownce, was an attractive software developer who was characterized by Valleywag as a woman “sleeping her way to the top,” and so any story about her dating or sex life was fair game.

Alice E. Marwick, Status Update, loc. 345