Achieved micro-celebrity, by contrast, is a self-presentation strategy that includes creating a persona, sharing personal information about oneself, constructing intimate connections to create the illusion of friendship or closeness, acknowledging an audience and identifying them as fans, and strategically revealing information to increase or maintain this audience. Social media technologies are an intrinsic part of this process; for my informants, these activities primarily took place on Twitter, with its stark metrics of follower numbers that invite comparison and competition. Other technologies, particularly blogs, digital photos, and videos, are used to establish an online presence and live a public life. Significantly, micro-celebrity practice uses mediated self-presentation techniques drawn from "traditional" celebrity culture in day-to-day interactions with other people. Thus relationships between individuals become similar to relationships between celebrities and their audiences.

Alice E. Marwick, Status Update, loc. 277