I think Twitter absolutely is part of that [status] … it rewards popularity above pretty much all else. And we try to build in things that can break out of the popularity. Like the way we built retweet which was for the purpose of trying to get good information spread most efficiently to where it wanted to go. But still, in general, what's rewarded is popularity. You could argue [that] you can get popular by creating really good stuff. Or you can get popular by doing sensationalistic crap.

Alice E. Marwick, Status Update, loc. 212