The distinction between achieved and ascribed micro-celebrity becomes salient when considering how many people in the tech scene dislike micro-celebrity practitioners. … The people that spend more time promoting themselves generally spend less time doing. And so, if you actually look at who are the people that are building the great companies for the next 10 to 20 years, it's probably not people that are spending a lot of time on the conference circuit or spending a lot of time with their millions of followers. Zuckerberg isn't Tweeting much. I'm not sure Steve Jobs has ever Tweeted.

Alice E. Marwick, Status Update, loc. 333