When it comes to genuine economic mutation, there is always a tension between the new features of the form and its mother ship. A combination of old and new is reconfigured in an unprecedented pattern. Occasionally, the elements of a mutation find the right environment in which to be “selected” for propagation. This is when the new form stands a chance of becoming fully institutionalized and establishes its unique migratory path toward the future. But it’s even more likely that potential mutations meet their fate in “transition failure,” drawn back by the gravitational pull of established practices.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 145