A dense, twelve-page privacy policy accompanies the bed. Customers are advised that providing information is an affirmation of consent to use that information in-line with the policy, which employs the usual onerous terms: third-party sharing, Google analytics, targeted advertising, and much more. In addition, if customers create a user profile to maximize the effectiveness of the app, the company also collects "biometric and sleep-related data about how You, a Child, and any person that uses the Bed slept, such as that person's movement, positions, respiration, and heart rate while sleeping." It also collects all the audio signals in your bedroom. As with most such policies, customers are advised that the company can "share" or "exploit" personal information even "after You deactivate or cancel the Services and/or your Sleep Number account or User Profiles(s)."

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 741