Bing’s search engineering team built its own model of the digital and physical world with a technology it calls Satori: a self-learning system that is adding 28,000 DVDs of content every day. According to the project’s senior director, “It’s mind-blowing how much data we have captured over the last couple of years. The line would extend to Venus and you would still have 7 trillion pixels left over.” All those pixels were being put to good use. In its October 2015 earnings call, the company announced that Bing had become profitable for the first time, thanks to around $1 billion in search ad revenue from the previous quarter.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 507