Any confrontation with the unprecedented requires new language, and I introduce new terms when existing language fails to capture a new phenomenon. Sometimes, however, I intentionally repurpose familiar language because I want to stress certain continuities in the function of an element or process. This is the case with "laws of motion," borrowed from Newton's laws of inertia, force, and equal and opposite reactions.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 203