Behavioral surplus defines Google's earnings success. In 2016, 89 percent of the revenues of its parent company, Alphabet, derived from Google's targeted advertising programs. The scale of raw-material flows is reflected in Google's domination of the internet, processing over 40,000 search queries every second on average: more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide in 2017.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 294