Big Brother's vigilance is not restricted to the grand continents of armies and statecraft or the observable flows of bodies and crowds. Big Brother is a panvasive consciousness that infects and possesses each individual soul, displacing all attachments once formed in romantic love and good fellowship. The essence of its operation is not simply that it knows every thought and feeling but rather the ruthless tenacity with which it aims to annihilate and replace unacceptable inward experience.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1181