The elective affinity between public intelligence agencies and the fledgling surveillance capitalist Google blossomed in the heat of emergency to produce a unique historical deformity: surveillance exceptionalism. The 9/11 attacks transformed the government’s interest in Google, as practices that just hours earlier were careening toward legislative action were quickly recast as mission-critical necessities. Both institutions craved certainty and were determined to fulfill that craving in their respective domains at any price. These elective affinities sustained surveillance exceptionalism and contributed to the fertile habitat in which the surveillance capitalism mutation would be nurtured to prosperity.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 370