By 2018, the global “smart-home” market was valued at $36 billion and expected to reach $151 billion by 2023. … As a result of the merger with Google, the thermostat, like other Nest products, will be built with Google's artificial intelligence capabilities, including its personal digital “assistant.” Like the Aware Home, the thermostat and its brethren devices create immense new stores of knowledge and therefore new power—but for whom?

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 31