The uncontract and the for-profit circuits of behavior modification in which it executes its objectives construe society as an acrid wasteland in which mistrust is taken for granted. By positing our lives together as already failed, it justifies coercive intervention for the sake of certainty. Against this background of the gradual normalization of the automated plan and its planners, the human response of one repo man bears simple witness to precisely what surveillance capitalism must extinguish.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1059