Capitalism has survived the longue durée less because of any specific capability and more because of its plasticity. It survives and thrives by periodically renewing its roots in the social, finding new ways to generate new wealth by meeting new needs. Its evolution has been marked by a convergence of basic principles—private property, the profit motive, and growth—but with new forms, norms, and practices in each era.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1647