In this chapter we follow the consequences of the extraction imperative as it drives the elaboration of the new market form and its competitive dynamics. The imperative elevates surplus supply operations to a defining role in every aspect of the surveillance capitalist enterprise. This begins with a continuous parade of innovations aimed at cornering raw-material supplies. Cornering is not simply a technological achievement. Sustainable dispossession requires a highly orchestrated and carefully phased amalgam of political, communicative, administrative, legal, and material strategies that audaciously asserts and tirelessly defends claims to new ground. The success of these strategies, first at Google and later at Facebook, established both their feasibility and their rewards, drawing new competitors into an increasingly ruthless cycle of kidnapping human experience, cornering surplus supplies, and competing in new behavioral futures markets.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 413