2. Declaration as invasion: The lack of precedence left us disarmed and charmed. Meanwhile, Google learned the art of invasion by declaration, taking what it wanted and calling it theirs. The corporation asserted its rights to bypass our awareness, to take our experience and transform it into data, to claim ownership of and decisions over the uses of those data, to produce strategies and tactics that keep us ignorant of its practices, and to insist on the conditions of lawlessness required for these operations. These declarations institutionalized surveillance capitalism as a market form.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1078