Picard did not foresee the market forces that would transform the rendition of emotion into for-profit surplus: means to others' ends. That her vision is made manifest in thousands of activities should be a triumph, but it is diminished by the fact that so many of those activities are now bound to the commercial surveillance project. Each failure to establish bearings contributes to habituation, normalization, and ultimately legitimation. Subordinated to the larger aims of surveillance capitalism, the thrust of the affective project changed as if distorted in a fun-house mirror.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 909