Jamal Awil

← The Age of Surveillance Capitalism

Each smart object is a kind of marionette. [definitional]

Each is reimagined as a gateway to the new apparatus, praised for being “smart” while traditional alternatives are reviled for remaining “dumb.” It is important to acknowledge that in this context, “smart” is a euphemism for rendition: intelligence that is designed to render some tiny corner of lived experience as behavioral data. Each smart object is a kind of marionette; for all its “smartness,” it remains a hapless puppet dancing to the puppet master’s hidden economic imperatives.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 747