Economies of scope also proceed along a second dimension: depth. The drive for economies of scope in the depth dimension is even more audacious. The idea here is that highly predictive, and therefore highly lucrative, behavioral surplus would be plumbed from intimate patterns of the self. These supply operations are aimed at your personality, moods, and emotions, your lies and vulnerabilities. Every level of intimacy would have to be automatically captured and flattened into a tidal flow of data points for the factory conveyor belts that proceed toward manufactured certainty.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 624