Innocent hangouts and conversations are embedded in a behavioral engineering project of planetary scope and ambition that is institutionalized in Big Other’s architectures of ubiquitous monitoring, analysis, and control. In their encounter with the self-other balance, teenagers step onto a playing field already tilted by surveillance capital to tip them into the social mirror and keep them fixed on its reflections. Everything depends upon feeding the algorithms that can effectively and precisely bite on him and bite on her and not let go. All those outlays of genius and money are devoted to this one goal of keeping users, especially young users, plastered to the social mirror like bugs on the windshield.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1484