A significant result of the systematic application of radical indifference is that the public-facing “first text” is vulnerable to corruption with content that would normally be perceived as repugnant: lies, systematic disinformation, fraud, violence, hate speech, and so on. As long as content contributes to “growth tactics,” Facebook “wins.” This vulnerability can be an explosive problem on the demand side, the user side, but it breaks through the fortifications of radical indifference only when it threatens to interrupt the flow of surplus into the second “shadow” text: the one that is for them but not for us. The norm is that information corruption is not catalogued as problematic unless it poses an existential threat to supply operations—Bosworth’s imperative of connection—either because it might trigger user disengagement or because it might attract regulatory scrutiny. This means that any efforts toward “content moderation” are best understood as defensive measures, not as acts of public responsibility.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1609