Fleischer similarly assures his audience of friendly terms. Street View, which used cartoonishly wrapped cars with a large 360-degree camera mount on the roof to capture the imagery it sought, was designed to "respect the privacy of people who happen to be walking down a public street," Fleischer wrote. "That's why we designed a simple process for anyone to contact us and have their image removed," and he promised that it would respect laws and customs "in other parts of the world."

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 447