For society, the hope is that we can use this new in-depth understanding of individual behavior to increase the efficiency and responsiveness of industries and governments. For individuals, the attraction is the possibility of a world where everything is arranged for your convenience—your health checkup is magically scheduled just as you begin to get sick, the bus comes just as you get to the bus stop, and there is never a line of waiting people at city hall. As these new abilities become refined by the use of more sophisticated statistical models and sensor capabilities, we could well see the creation of a quantitative, predictive science of human organizations and human society.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1367