Instrumentarian power, like Goethe’s Faust, is morally agnostic. The only moral imperative here is distilled from the point of view of a thin utopian gruel. If there is sin, it is the sin of autonomy: the audacity to reject the flows that herd us all toward predictability. Friction is the only evil. Obstruction in law, action, or rhetoric is simply reactionary. The norm is submission to the supposed iron laws of technological inevitability that brook no impediment. It is deemed only rational to surrender and rejoice in new conveniences and harmonies, to wrap ourselves in the first text and embrace a violent ignorance of its shadow.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1213