Futuristic as this may sound, the vision of individuals and groups as so many objects to be continuously tracked, wholly known, and shunted this way or that for some purpose of which they are unaware has a history. It was coaxed to life nearly sixty years ago under the warm equatorial sun of the Galapagos Islands, when a giant tortoise stirred from her torpor to swallow a succulent chunk of cactus into which a dedicated scientist had wedged a small machine.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 633