Google also wants its “personal assistant,” Google Home, to double as your home phone. Samsung reappears as another contender with its acquisition of “Viv,” a powerful new voice system designed by the original developers of Apple’s personal assistant Siri, who were frustrated with the constraints of Apple’s approach. Viv’s lead developer explained that “you can get things done by talking to things… a marketplace that will become the next big area.…”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 840