Google continued to tough it out, waiting for habituation to kick in. That June it announced that Glass would offer the Livestream video-sharing app, enabling Glass users to stream everything around them to the internet in real time. When asked about these controversial and intrusive capabilities in the hands of any owner of the device, Livestream’s CEO reckoned, “Google is ultimately in charge of… setting the rules.” Sergey Brin made it clear that any resistance would be categorically rejected when he told the Wall Street Journal, “People always have a natural aversion to innovation.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 490