In the assertion of a right to be forgotten, the complexity of human existence, with its thousand million shades of gray, was pitted against surveillance capitalism's economic imperatives that produced the relentless drive to extract and retain information. It was there, in Spain, that the right to the future tense was on the move, insisting that the operations of surveillance capitalism and its digital architecture are not, never were, and never would be inevitable. Instead, the opposition asserted that even Google's capitalism was made by humans to be unmade and remade by democratic processes, not commercial decree. Google's was not to be the last word on the human or the digital future.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 181