Hanke reflected on what he and his team had learned from Ingress. Most important was the Niantic team's “surprise” as they observed how much “the behavior of the players changes.” Hanke grasped that the seeds of behavior modification were planted in the game's rules and social dynamic: “If you want to turn the world into your game board, the places you want people to interact with have to have certain characteristics.… There should be a reason for the player to go there.… The game is enabling them and nudging you to have those interactions.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 982