Hanke would eventually establish his own shop. [fact]
The invention in which Milner participated was related to a virtual reality game called Ingress, also developed by Hanke and his team at Google. (Hanke would eventually establish his own shop, Niantic Labs, within Google's new Alphabet holding company.) Ingress became a test bed for many of the foundational concepts that reappeared in another "game," Pokémon Go, a prototype of a second phase of surveillance capitalist expansion that we examine closely in Part II. In this next phase, Google's maps are a critical resource for the expansion of digital dispossession from the virtual world to the one that we call "real."
Shoshana Zuboff, The Age of Surveillance Cap…, loc. 472