The possibilities in the depth dimension seem endless, and perhaps they will be if Affectiva, its clients, and fellow travelers are free to plunder our selves at will. … “Happiness as a service” seems to be within reach. “I do believe that if we have information about your emotional experiences we can help you be in a positive mood,” Kaliouby says. She imagines emotion-recognition systems issuing reward points for happiness because, after all, happy customers are more “engaged.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 902