In the spring of 2017, Microsoft CEO Satya Nadella bounded onstage to open the company's annual developers' conference, his slender profile accentuated by the requisite black polo shirt, black jeans, and trendy black high-tops. He quickly dazzled the audience with a roll call of his troops. Nadella recounted the 500 million Windows 10 devices; 100 million monthly users of its Office software; 140 million monthly users of the corporation's digital "assistant," Cortana; and more than 12 million organizations signed on to its cloud services, including 90 percent of the Fortune 500.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1270