However, it would be dangerous to nurse the notion that today's surveillance capitalists simply represent more of the same. This structural requirement of economies of action turns the means of behavioral modification into an engine of growth. At no other time in history have private corporations of unprecedented wealth and power enjoyed the free exercise of economies of action supported by a pervasive global architecture of ubiquitous computational knowledge and control constructed and maintained by all the advanced scientific know-how that money can buy.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 968