In the course of the last ten chapters I have argued that surveillance capitalism represents an unprecedented logic of accumulation defined by new economic imperatives whose mechanisms and effects cannot be grasped with existing models and assumptions. This is not to say that the old imperatives—a compulsion toward profit maximization along with the intensification of the means of production, growth, and competition—have vanished. However, these must now operate through the novel aims and mechanisms of surveillance capitalism.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1065