In light of these findings, one UK medical specialist comments on the young people in her practice: “People are growing up to want to be influencers and that is now a job role.… I am not sure if parents are fully aware of the pressure people face.…” Indeed, only 12 percent of respondents in that 2017 survey reckoned that their parents understood these pressures. The reports confirm that social pressure is well institutionalized as the means of online social influence, but contrary to Pentland’s belief that “class” divisions would disappear, life in the hive produces new cleavages and forms of stratification: not only tune or be tuned but also pressure or be pressured.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1428