Although it’s important to note that Hal Varian is not an executive leader at Google, there is a great deal in the public record to suggest that he has played a leading role in helping Google’s leaders grasp the operations and implications of their own commercial logic as well as its extension and elaboration. I compare Varian’s insights to those of James Couzens at Ford. Couzens was an investor and businessman—he would later become a US senator—who served as general manager at Ford. He helped shepherd Ford’s spectacular success with his clear grasp of the new logic of mass production and its economic significance. He was not a theoretician or a prolific writer like Varian, but his correspondence and articles were graced with unusual insight and have remained a vital source for scholars of mass production.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1817