The absence of organic reciprocities with people as either sources of consumers or employees is a matter of exceptional importance in light of the historical relationship between market capitalism and democracy. In fact, the origins of democracy in both America and Britain have been traced to these very reciprocities. In America the violation of consumer reciprocities awakened an unstoppable march toward liberty as economic power translated into political power. A half century later in Britain, a grudging, practical, self-interested respect for the necessary interdependence of capital and labor translated into new patterns of political power, expressed in the gradual expansion of the franchise and the nonviolent shift to more-inclusive democratic institutions. Even a brief glance at these world-altering histories can help us grasp the degree to which surveillance capitalism diverges from capitalism's past.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1594