Paradiso’s brilliant group of data scientists, engineers, musicians, and artists reconceives the world through the lens of Google Search by applying the same disciplines that mastered the web—datafication, indexing, browsing, and searching—to master reality itself. Without “ubiquitous sensate environments,” Paradiso writes, “the cognitive engines of this everywhere-enabled world are deaf, dumb, and blind, and can’t respond relevantly to the real-world events that they aim to augment.” In other words, ubiquitous computing is meaningless without the ubiquitous sensing that conveys the experience for computation.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 645