In our time of surveillance exceptionalism, as astonishment succumbs to helplessness and resignation, the resistance that Skinner lamented appears to be waning. The belief that we can choose our destiny is under siege, and, in a dramatic reversal, the dream of a technology of behavioral prediction and control—for which Skinner had endured such public scorn—is now a flourishing fact. This prize now attracts immense capital, human genius, scientific elaboration, governmental protection, ecosystems of institutionalization, and the glamour that always has and always will attach to power.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1210