In pursuit of the what and the how of voice surplus, the logic of competition is to corner as much supply as possible. The urge toward totality generates competitive pressures to become the run time and the new interface: the dominant, if not exclusive, medium through which we access and engage the apparatus as it engages us. It's a race to corner all the talk as a prerequisite for achieving the privileged status of the One Voice, which will bestow upon the winner the ability to anticipate and monetize all the moments of all the people during all the days.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 835