In the wake of the Cambridge Analytica scandal in March 2018, Facebook announced it would expand the range of personal data that it allows users to download, but even these data remain wholly contained within the first text, composed largely of the information that users themselves have provided, including information that they have deleted: friends, photos, video, ads that have been clicked, pokes, posts, location, and so on. These data do not include behavioral surplus, prediction products, and the fate of those predictions as they are used for behavioral modification, bought, and sold. When you download your “personal information,” you access the stage, not the backstage: the curtain, not the wizard.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1545