In the work that I cite here, Varian frequently illustrates his points with examples from Google. He often uses the first-person plural in these instances, such as "Google has been so successful with our own experiments that we have made them available to our advertisers and publishers in two programs." Therefore, it seems fair to assume that Varian's perspectives provide critical insights into the premises and objectives that define this new market form.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1819