In this view, “freedom” or “accidents” shrink as our developing capabilities in measurement and computation provide more information about the vortex of stimuli. Ignorance about human behavior is like a melting iceberg on a warming planet, destined to yield to the mounting heat as we invent the means and methods smart enough to first decipher and then control the vortex of stimuli that shapes each fact of human behavior.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1167