For all of Google's technological prowess and computational talent, the real credit for its success goes to the radical social relations that the company declared as facts, beginning with its disregard for the boundaries of private human experience and the moral integrity of the autonomous individual. Instead, surveillance capitalists asserted their right to invade at will, usurping individual decision rights in favor of unilateral surveillance and the self-authorized extraction of human experience for others' profit. These invasive claims were nurtured by the absence of law to impede their progress, the mutuality of interests between the fledgling surveillance capitalists and state intelligence agencies, and the tenacity with which the corporation defended its new territories.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 69