From this vantage point, we see that the full scope of the Facebook operation constitutes a vast experiment in behavior modification designed not only to test the specific capabilities of its tuning mechanisms, as in its official "large-scale experiments," but also to do so on the broadest possible social and psychological canvas. Most significantly, the applied utopistics of social pressure, its flywheel of social comparison, and the closed loops that bind each user to the group system vividly confirm Pentland's theoretical rendering of the case. Instrumentarian social principles are evident here, not as hypotheses but as facts, the facts that currently constitute the spaces where our children are meant to "grow up."

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1493