This actuation capability defines a new phase of the prediction imperative that emphasizes economies of action. This phase represents the completion of the new means of behavior modification, a decisive and necessary evolution of the surveillance capitalist "means of production" toward a more complex, iterative, and muscular operational system. It is a critical achievement in the race to guaranteed outcomes. Under surveillance capitalism the objectives and operations of automated behavioral modification are designed and controlled by companies to meet their own revenue and growth objectives.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 916